Comments on: So, you want to start an EDA company? http://theasicguy.com/2010/02/09/so-you-want-to-start-an-eda-company/ sharing insights into the people side of ASIC design Sat, 11 Feb 2012 20:30:53 +0000 http://wordpress.org/?v=2.3.2 By: A Talk With An EDA Consultant | Chris Gammell's Analog Life http://theasicguy.com/2010/02/09/so-you-want-to-start-an-eda-company/#comment-1893 A Talk With An EDA Consultant | Chris Gammell's Analog Life Tue, 25 May 2010 11:53:51 +0000 http://theasicguy.com/2010/02/09/so-you-want-to-start-an-eda-company/#comment-1893 [...] up and live on with more funding (and the innovators are rewarded); the bad ideas die out. Most small EDA companies would want to be bought out as their “exit”. At the same time, there are some [...] […] up and live on with more funding (and the innovators are rewarded); the bad ideas die out. Most small EDA companies would want to be bought out as their “exit”. At the same time, there are some […]

]]> By: Souvik http://theasicguy.com/2010/02/09/so-you-want-to-start-an-eda-company/#comment-1666 Souvik Tue, 16 Feb 2010 09:50:29 +0000 http://theasicguy.com/2010/02/09/so-you-want-to-start-an-eda-company/#comment-1666 EDA lacks innovation because the industry has still not able to adopt marketing strategy for its business. I am not saying that EDA companies are not marketing oriented, all I am saying is that they need to more drive strategies based on marketing inputs rather than their past baggage!! Yes a big transformation in EDA is imminent if EDA guys start thinking like designers or verification engineers while still remembering EDA as a whole... a fine line to tread!! EDA lacks innovation because the industry has still not able to adopt marketing strategy for its business. I am not saying that EDA companies are not marketing oriented, all I am saying is that they need to more drive strategies based on marketing inputs rather than their past baggage!!

Yes a big transformation in EDA is imminent if EDA guys start thinking like designers or verification engineers while still remembering EDA as a whole… a fine line to tread!!

]]> By: Philippe Faes http://theasicguy.com/2010/02/09/so-you-want-to-start-an-eda-company/#comment-1658 Philippe Faes Sat, 13 Feb 2010 20:25:32 +0000 http://theasicguy.com/2010/02/09/so-you-want-to-start-an-eda-company/#comment-1658 Hi Harry, There is definitely a problem in what is called "the EDA business". I see two options: either mainstream EDA re-invents itself, or it will die. It seems that the "big three" only focus on power seats and large customers, while in fact ASIC design starts (traditionally associated with big EDA budgets) are loosing ground to FPGA design starts. Traditional companies focus on the "significant few" and not on the "long tail". Building a radically new technology would be nice, but perhaps a new way of doing business is just as crucial. I hope your friend finds a way to do both, and indeed transform the industry. Philippe Hi Harry,

There is definitely a problem in what is called “the EDA business”. I see two options: either mainstream EDA re-invents itself, or it will die.

It seems that the “big three” only focus on power seats and large customers, while in fact ASIC design starts (traditionally associated with big EDA budgets) are loosing ground to FPGA design starts. Traditional companies focus on the “significant few” and not on the “long tail”.

Building a radically new technology would be nice, but perhaps a new way of doing business is just as crucial. I hope your friend finds a way to do both, and indeed transform the industry.

Philippe

]]> By: Lou Covey http://theasicguy.com/2010/02/09/so-you-want-to-start-an-eda-company/#comment-1650 Lou Covey Tue, 09 Feb 2010 23:59:17 +0000 http://theasicguy.com/2010/02/09/so-you-want-to-start-an-eda-company/#comment-1650 I really don't think there is a lack of innovation in EDA. What is lacking is an understanding of the real problem that exists in their customer base. And that problem is it costs too much to make semiconductors. All 300 of the startup EDA companies have a way to make semiconductors better, but can't explain how their tools might make their customers profitable except in very vague terms. So I'm hoping Paul and Jim can explain how to explain the financial benefit of a new tool. I really don’t think there is a lack of innovation in EDA. What is lacking is an understanding of the real problem that exists in their customer base. And that problem is it costs too much to make semiconductors. All 300 of the startup EDA companies have a way to make semiconductors better, but can’t explain how their tools might make their customers profitable except in very vague terms.
So I’m hoping Paul and Jim can explain how to explain the financial benefit of a new tool.

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